Clean label brewery YAYA Kombucha goes for fair and sustainable, also in shipping

Kombucha – whether you are new to it or already a big fan, it is a fact that it is becoming more popular in Europe by the day. It is a pure, unpasteurized soft drink that basically consists of tea, cane sugar and water. In 2016 Tom Vollebregt founded YAYA Kombucha, an Amsterdam-based kombucha brewery, together with his girlfriend Charlotte. Little by little they are conquering the Dutch and European market with the delicious drinks. What is the story behind YAYA Kombucha, and how does this contemporary company serve customers at home and abroad? And how do Tom and his team ensure that the kombucha arrives fresh at its destination – also abroad? Tom told us all about it.