The spring sun always brings a rush on coolpacks.

Bart Kroes talks about the art of a perfect cold chain

It’s that time again: the first rays of sunshine break through, and suddenly the annual rush hits Coolpack.
Bart Kroes, Sales Team Leader, gives us a look behind the scenes of what happens as soon as temperatures start to rise.
“As soon as people put on their sunglasses, we know: it’s on,” Bart laughs.
“The phones are ringing off the hook, and the warehouse is working overtime. Everyone suddenly wants coolpacks. Understandably so, because as temperatures rise, maintaining a reliable cold chain becomes absolutely essential.”

But why is the cold chain so important, really?
Bart explains: “You want your products – whether it’s food, medicine, or other sensitive goods – to arrive at the customer intact.
The moment the temperature fluctuates too much, you’re taking a risk.
And no one wants waste. Not just because of the cost, but also because it’s simply a shame.”

 

While gelpacks might be the first thing that comes to mind when you think of cooling, Bart emphasizes that there’s much more to consider.
“We always encourage customers to look beyond just gelpacks.
Especially when you need to maintain a specific, consistent temperature, Phase Change Material (PCM) is a fantastic solution.
PCM is designed to keep temperatures stable, even under challenging conditions.
That can truly make a difference in a complex cold chain.”

But there is more. “Packaging also plays a crucial role,” says Bart.
“At Coolpack, we offer EPP and EPS boxes that are perfect for maintaining a consistent temperature.
And for companies looking to operate more sustainably, we also provide solutions with a lower environmental impact.”

The team at Coolpack is always ready to think along, Bart concludes.
“Whether you need advice on gelpacks, PCM, or packaging – we’re happy to work with customers to find the best solution.
Because in the end, it all comes down to one thing: making sure your products arrive safe and fresh at the end user.”

So whether it’s spring, summer, or winter – at Coolpack, you’re in the right place for a rock-solid cold chain.
Got questions? Bart’s team is happy to help!

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